FEATURE-All of that glitters: Diamonds outshine silver to own Chinese brides

FEATURE-All of that glitters: Diamonds outshine silver to own Chinese brides

SHANGHAI, ed images of one’s Ny skyline, a container regarding Moet & Chandon champagne cools about private bridal salon at the Tiffany & Co’s flagship Shanghai shop, whenever you are white roses and you will love poems lay the feeling getting China’s Romeo to help you pop music practical question so you can his Juliet.

The room, dotted having splashes of jeweler’s renowned eggshell blue, has been busy lately, since young Chinese, removed from the charm from diamonds, all the more purchase the sparkling treasures more traditional gold baubles in order to draw its marriage vows.

China’s diamond industry, today new world’s 2nd largest pursuing the United states, provides over tripled so you can $twenty-two.8 billion over the past five years, centered on study regarding marketing research corporation Euromonitor, gradually gobbling up-market show regarding silver and far outstripping the fresh new growth rate when you look at the China’s 465 mil yuan ($76 million) jewelry markets.

“(Within the Asia) we have more info on young people making their declarations and you may proposition ceremonies in our bridal bedroom,” told you Stephane Lafay, Tiffany’s direct regarding Asia Pacific and Japan, exactly who Klicken Sie jetzt auf diesen Link told you people have been attracted to this new intimate picture of this new jeweler’s really-identified “absolutely nothing blue box”.

“Every collectively, we usually believed that we might buy good engagement ring, it never entered my brain he might not. I do believe I’d were quite cross in the event that the guy had not,” said Zhou Lijuan, 27, an enthusiastic accountant in a condition-had team in the Shanghai, having an effective fifty,000 yuan ($8,200) diamond ring.

FEATURE-All that glitters: Diamonds outshine gold to possess Chinese brides

To make certain, gold is still very popular inside the China, one another given that precious jewelry so that as an investment. (suite…)

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