Just what holes on the market do you see getting dating programs, and you may just what produced we need to manage something that was really video-first?

The latest social videos application, which had been popular pre-pandemic, blew right up because COVID-19 forced visitors to isolate and you will captivate on their own yourself.

Kaplan, exactly who in the past spent some time working during the dating site PlentyOfFish for around a great . Next, the COVID-19 pandemic strike, and you may watching TikTok blow up and you will viewing the content towards platform just increased their faith that films matchmaking could be the second larger point towards the matchmaking industry.

She attempt to fundraise getting Treat in September, additionally the providers announced an excellent $3.5 billion pre-seed products bullet from inside the March and officially revealed towards ios.

As an individual who turned into both obsessed with TikTok and you may (unrelated) turned into solitary over the last 12 months, I became interested in the notion of merging TikTok and you will Tinder for a video clip-matchmaking sense. Thus, I installed Snack and you can spoke that have Chief executive officer Kaplan towards app, the future of video clips and you can relationships, and you may guys you to definitely message earliest with “Hello.”

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